Boston's Cyberkids

Client: Cyberkids is a part of Boston Education and Software Technologies Ltd, Cyberkids' primary focus is to provide IT education for kids from age 4 to 12 years.

Challenge: To carry out a study to enable CyberKids to achieve its business objectives and provide direction for implementing their web site.

Solution: We realised that Cyberkids immediate focus would be to make use of the World Wide Web as a marketing and promotion tool through their web site. The web site would also be used to build mind share, market share and build the Cyberkids brand online. To position Cyberkids as an online destination for children by providing sections on the site specific to the target audience.