Thomas Cook Publishing, UK

Client: Thomas Cook Publishing has been producing quality travel guidebooks for over 125 years.

Challenge: Redesign the online bookshop and launch a family of microsites to foster online communities and extend the Thomas Cook brand.

Solution: We delivered 4 different sites in record time. Thetravelbookaward.com was designed with the intention of enhancing the awareness of the sponsored award. Thomascooktimetables.com was designed with the focus of providing an online representation for these invaluable books, allowing customers to get a feel for their utility. The site allows for the cross-sell and upsell of complementary products such as rail maps, passes and guides. The Out Around series caters to the gay traveller, and is created in conjuction with The Pink Paper, a leading UK gay weekly. outaround.com showcases the series and alows for participation. All the sitesare connected to the newly launched book shop which allows online purchasing for all titles and built-in support for an affiliate program.